Let’s face it, it doesn’t matter how good or awesome your product is, if no one knows about it, your business will be doomed to fail. The concept is quite simple: more leads means more revenue. In order for any company to profit or stay in the business, the company needs to generate leads constantly, and there is no other way around it.
Of course, the rapid advancement of technology has changed the ways how most companies were used to generate leads. However, at the same times, it also opens up many windows tor leads.
Following are Top 10 Smart Ways to Generate More Leads for Your Business:
1. Inbound and Outbound Marketing
In the world of marketing, there is always a debate whether inbound marketing is more effective than outbound marketing, or vice versa. And, I can tell you there is no right or wrong answer here. Each one of them has its own merit and advantage. However, a smart marketer will do both instead of solely relying on the inbound marketing or the outbound marketing.
2. Get Leads on Twitter
Twitter is one of the top social media platforms. Most people do not know how to utilize Twitter to generate more leads to their businesses. One of the best way to fully utilize twitter is with Followerwonk. It helps you analyze followers; when the followers are most active, so you can reach out or engage with your followers. It is also a great interface to find influencers.
3. Generate Leads on Linkedin
Most people know that Linkedin is B2B platform, but very few of them knows that Linkedin has been constantly proven to be one of best platforms to generate leads. More people will check out Linkedin messages as opposed to other types of platforms.
4. Direct Engagement
There are a lot of companies out there using indirect engagement system, such as using a FAQ page. It is proven to be not an effective way of generating leads. Instead, the direct engagement system, such as live chat, has constantly been proven to be more effective in generating leads, because it answers questions more thorough, and will be more likely resulted in sales.
5. Emerging Technology
In order to stay ahead of competition, every business needs to keep eyes on any emerging technology that might help generating more leads.
6. Participate on Quora
Quora is a very popular Q&A platform. There are thousands of questions being posted there every day. By answering question that related to your expertise or niche, other people will tend to check out your profile and website.
7. Generate Leads on Youtube
Believe it or not, almost 90 percent of people online do not like to read texts, they like to watch videos. Youtube is the most popular video platform in the world. If you do not use Youtube to generate leads, you are losing a lot of potential prospects.
8. Optimized Your Email Signature
It only takes few minutes to setup your email signature, but it can be a game changing for you if you are sending out email to people regularly. People will click on your signature and check out your website.
It might sound old, but people do read comments and see how others react to the article. In fact, if you are making intelligent comments, people will click on your name and check out your website.
10. Email Marketing
If you have a good list, email marketing can be one of the most effective way of generating leads for your business. Because if people opt-in to your list, it is very likely that they are interested in your business or product, and would love to know more about it.