So many people are confused about what digital marketing is. In a nutshell, digital marketing is ways of utilizing digital technologies or channels to convert leads into customers, or to promote certain products. digital marketing involves many activities, such as SEO, SEM, content marketing, social media marketing, campaign marketing, email marketing, and influencer marketing.
The beauty of digital marketing is that it changes constantly, which means the strategy that you are using today might not be working tomorrow.
Before we start with tips on how to supercharge your digital marketing, let’s begin with why we want to optimize and improve digital marketing strategies. There are many studies suggest that having best practices of digital marketing can improve sales and goals for marketers. Especially B2C and B2B marketers, they can experience increases in lead generation and sales.
In the digital marketing world, there are many ways on how you can supercharge your digital marketing.
Table of Content
Following are 11 Ways that can Supercharge Your Digital Marketing
1. Know Your Goals
just like anything in life, the first thing that you always want to ask is what your goals are and how you can hit them. Sadly, most marketers today do not have clear goals. According to some studies, more than 30 percent of marketers do not know which of their channels generate the most revenue. Having clear goals are very important, they can help you understand which will work and which won’t.
2. Add a Blog
Content marketing is and will be the leading digital marketing channel. Unfortunately, most B2C companies have not realized the importance. According to many resources, over 50 percent of companies that have websites do not even have blogs. By posting relevant posts regularly, it is a good way of establishing your company’s digital leadership in the certain field.
3. SEO Still Matters
SEO’s impact has grown at least 20 percent of B2B firms each year. Sadly, many digital marketers blindly think SEO is not as important as other digital channels. SEO is the key ingredient for ranking a company’s website; it used to be like this, and it will not be changed for a long time as long as search engines exist.
4. Social Media
There is no doubt that social media has been playing a major role in digital marketing during recent years. Each social media channel can be effective for one company, but might not be for the others. It is very important to identify which social media channel brings the most values. For example, according to researches, Linkedin can generate up to 40 percent revenue for B2B companies, whereas Facebook can bring up to 60 percent to B2C companies.
5. Video Marketing
Most people online would rather watching video than reading articles. In factor, video marketing is working so well that both B2B and B2C marketers indicate that video marketing has brought about 60 percent revenue to their businesses last year. Video marketing will be effective and lasting for years to come.
Of course, there are many other ways that can supercharge your digital marketing, and it all depends on which industry you are in; some of those might work very well for your campaign whereas others might not be as effective as they should.