Whenever somebody is about to write a quality article, what are the SEO best practices one should keep in mind? Should the copywriting best practices be just of linguistic and grammatical in nature or help the search engines find your content more easily. Google made lot of changes to its algorithm, but still it misses the “sweet spot” sometimes, in terms of correct answers.
This gives scope to “spammy” website owners to manipulate Google algorithm, with their “unnatural” content and make search results look awkward. But Google is smart enough. It has brought some quality guidelines for webmasters to follow, which are open to everybody. These are some quality on-page SEO factors which Google suggests as part of its design footprint.
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How to Write an Article that Ranks Well in Google?
So better leverage on those SEO trends and find “loopholes” that Google is missing in producing the “right answers” and fill that gap with your quality article. This can make your article more SEO-friendly and can be viewed by a larger set of audience. Instead of targeting “extra-ordinary” content, aim at “average” content with best SEO practices.
Before you start doing that “keyword research” and start optimizing on a particular keyword, you must focus on user expectations. Think like a user, instead of a writer. Then you will get better ideas. But at the same time, going out-of-way and writing non-sense without any “focus or intention” will land you in the poorest world.
What are the SEO CopyWriting Tips for Average Bloggers and Beginners?
SEO rules vary from niche to niche, as I found from my two websites. It depends on the amount of competition and whether all website owners have saturated the niche in terms of SEO practices, is seen by Google. Once it finds that owners have figured out on how to rank well in top of a niche, then it outscores these “key game changers”.
It makes changes to its algorithm so that the search results don’t become spam. One example is of “unnatural link-building”. In the earlier days i.e. like 2004, any links voted in favor of a website would count as a link and could rank easily for a keyword. But all didn’t know on how to spam Google. So only a few made “fortune bucks”.
By the time, the “average blogger” picked up the scent, Google was far enough to change the rules of the game. So if you are planning to write a post that can go viral on social circles or search engines, you need to keep up some of the SEO practices which are followed by premiere blogs in your industry. You have to understand, the difference between minimum and maximum SEO.
What are SEO strategies for Writers?
should make an attempt to move towards Knowledge graph. Better get equipped with “Schema optimization” instead of “over-optimized SEO”. But again a caution of hint. Doing something more and greedy will trigger a “black signal” in the mind of Google.
So do it naturally and you will gain ranking for your life-time. One of the best things about sites like backlinko.com are that they don’t out-smart Google, but they remain within the boundary of the search engine leader, but try to find out opportunities which can rank them forever. It’s not that easy to fight such a struggle without putting all your effort in different directions.
You have to make up content that is liked up by users, do keyword research and find out the right LSI (latent semantic indexing) keywords, do some link building so that you don’t fall back in this parameter and spread your article among the social circles. To say not the least, in 2015 you should more concentrate on giving your article the semantic or schema markup, which will make Google believe that you are following the trend.
What are the Best Practices for Technical Writing
Now let’ see the 6 SEO best practices checklist that an average blogger should keep in mind, before he starts hunting the “Golden Egg” of ranking #1 on Google.
- User Intent and Experience
- Keyword Research
- Focused Content
- Proper Highlighting of Content
- Adding Images and Videos
- Doing Schema Markup
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
In the first case, it is very clear that you make sure to find the right answers for which a Google user is “keying in” the query string. Whether it’s mobile search or desktop search, he doesn’t want to waste time, browsing through unnecessary pages and find that his question is not answered anywhere. Only when you can at least answer 60 to 80% of his query, he will be more satisfied. The layout and design of the blog is also important when you are presenting your content. You only have a retention rate of 1 or 2 secs, before the casual user skips to the next result. If the “bounce rate” is within limits, then only your article will rank high for your targeted keyword.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
As you can see above, as far as 2015 is considered “keyword research” and “organic seo marketing” are not dead. But you need the right tools to find the right semantic keywords to include in your content, so that Google may think that you are not “over-optimizing” your content, but including words naturally. This part of the SEO practice is tricky, because, even today you will find some articles ranking for exact keywords by including it in their content, URLs and titles. But the “over-optimization” penalty does not take into force, if other parameters are strong, that is what Google thinks. You may lose your rank latter, but it’s always better to keep the “keyword density” within limits (generally less than 1%).
One of the best ways to rank high in Google, is writing single-keyword focused content. Instead of targeting more than “one” keyword in your post, concentrate on the key-idea of the article. Don’t be wayward and put all your ideas in one article. If you have too many “think-tank” keywords to target, write an article on each one of those and link them up internally. This is a beautiful way of reaching your “keyword focused” goals.
I’m not sure about this part, but proper highlighting of your secondary keywords and semantically related words in your content is going to boost up your SEO efforts. You can bold, italicize, underline, apply headline styles, color, fonts to different keywords which you think are related to the article title. But doing an “exact keyword highlighting” may give the wrong signal to Google that you are trying to spam its algorithm. So better be natural.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text.
Though Google says to use more text and less images, I always found that using Images and Videos will boost up your SEO effort in ranking your article. The ALT attribute for images is crucial. Since Google cannot read text in images, that marks an important signal in ranking images. Though Google is now better yet ranking images, you must always make sure that, the image and video content is “original” and give proper “citations” if they belong to someone.
Including structured data markup in web content helps Google algorithms better index and understand the content.
This is one of the “newest” changes to Google’s search results. You can see that Google is displaying “answer boxes” to some search queries which gives better CTR for some links, while other posts may be at a disadvantage. Though “Schema” markup data may not always show up in Google’s results, but it’ll try to update its “Knowledge Graph” and present it to the user, if it thinks it’s necessary. So learn the basics of “Schematic Markup” in 2015 and focus on presenting your content more legibly.
Guest Author: Palla Sridhar (a part-time blogger and writes about organic SEO tips, using Google as his resource tool for content curation.)