SEO is a long and tedious process from creating content, sharing on social media, and generating backlinks. Here are 5 quick and actionable hacks that you can easily implement to multiply your organic traffics and sales. These techniques have been tested and proven to drive additional traffic to your site.
1. Getting Better and Faster Web Hosting
Google has started to look at website loading speed as a critical component for your website ranking. Websites that load faster tend to provide a better user experience, and Google rewards faster websites with higher rankings. On the other hand, a slower site provides lousy user experience and increases bounce rate. According to a study, every 1 second delay will result in 7% reduction in conversions and 5% in rankings.
You should minimize the use of heavy Content Management Systems to your blog section and code your main website pages in static, fast-loading HTML.
Compress images to web ready size and avoid using flash and videos.
Move to premium dedicated hosting or a specialist managed, high-speed hosting like bluehost or hostgator.
2. Optimize Your Meta Data for Higher CTR
This is an extremely effective and simple trick to increase your click through rate in search engine page results.
Search engine users usually make assumptions of your website based on the content displayed on the search engines. Effective page titles and meta description can significantly increase the number of clicks.
Even if your site has a lower ranking, when you have an effective title and description, this can lead to a higher click through rate (CTR) than sites that ranked above you. Higher CTR will also have positive effect on your ranking as well.
If you advertise on Google Adwords, take your best performing ads with the highest click through rate and use their ad copy in your SEO meta description.
Even if you don’t advertise on Google, check your competitors’ ads by typing in keywords and use their ad copy instead.
3. Use Google Suggest to Identify Long-Tail Keywords
It is normally very difficult to rank for short and simple keywords because you are competing with larger sites who are trying to rank for these keywords as well. Long-tail keywords are probably the best option for you. You website is probably getting over 60% of its search engines visits from long tail search terms. The term long tail describes a very specific search string containing four or more words like “best swimming pool in Queens.” In order to capture the larger share of traffic from long tail key terms, you need to continually optimize your sites for these long tail key terms.
To start, you can use the Google Webmaster Tools to identify the keywords that are bringing traffic to your site. Then you can perform searches based on these keywords. You can make a list of long tail keywords by using Google’s auto suggest function. Try to incorporate these long tail keywords into the content on your site.
4. Use Internal Linking to Increase Your Ranking
Backlink building is an important component of a SEO strategy, however, it’s also the most difficult tactic. Internal linking, on the other hand, can also be really effective. It has the power to distribute all the link juice across your site.
The key to effective internal linking is to avoid using rich anchor keywords. Instead, you should use long descriptive anchors to tell both the search engine and users what the link is linking to and what they will find on that page. We’ve written up an internal linking strategy for SEO here for your reference.
Find the most authoritative pages within your site using tools like Ahrefs or screamingfrog. Then identify pages where you want to link to from these high ranked pages. Make sure to use long and descriptive anchor text.
5. Increase Social Shares and Reach Other People’s Audiences
There is no real evidence that social signals directly influence the ranking. However, websites with strong social media signals tend to rank higher on search engine. There is definitely a correlation between the two. When your visitors share your content across social media channels, this would bring more referral traffic back to your site. This would also send signals to Google that your site contains high quality content that’s worth sharing.
This is a no brainer: add social sharing buttons to your website. However, make sure you do your audience research and identify 3 or 4 social media channels where your audiences are and add these social media buttons to your site.
You can also install a blog commenting system such as Disqus. This is a highly social commenting system, which promotes engagement, which attracts more visitors back to your website.
Most importantly, ask your readers to share and encourage discussions within your blog post!
6. Mobile Friendly & Https
Google has included mobile friendliness and https as parts of search engine ranking factors. Nearly everyone is on mobile nowadays. Having a mobile friendly site is not a choice anymore, it is essential. Google will reward your mobile friendly site with a higher ranking. Your visitors will also less likely to bounce away, thus increases engagement level and conversion rate. Google has encouraged websites to opt for https for security purpose. It will not only secure your site, but also boost your SEO as well.
Make your site mobile friendly. There are several methods. Google favors a responsive site more than a merely a mobile site. Read this article to find out whether you should build a mobile app, responsive design, or a mobile site.
The best thing is that these methods are easy to implement and cost you little in terms of time and money.
If you have any simple SEO tricks, let me know in the comment section below!
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