I have recently attended IBM World of Watson, which was a week full of learning, insights and fun. The week was packed of topnotch speakers, thought provoking researches and roving robots. There were great number of sessions for the 18,000+ attendees. I mainly attended sessions related to Watson Analytics and Cognos Analytics. I also tried [...]
Conversion optimization is critical for online businesses. You can get all the traffic in the world, if you are unable to convert your visitors into customers, your traffic means nothing. There are hundreds of tools out there that can help you with different things. Instead of listing every single tool, I am going to show [...]
Content Marketing has proven to be the most effective channel for digital marketing. Here are 5 content marketing trends you can expect in 2016.
Video marketing is the most effective marketing tool available online today across social channels. Even small business can benefit tremendously from effective video marketing. You don’t have to go viral. Video allows you the opportunity to interact and communicate with your customers. To let them to get to know you, your business and what your [...]
Many businesses depend on Google traffic, and Google algorithm updates have often caused a lot of panic and frustration among digital marketers and business owners. It’s hard not to get worried when you hear stories where businesses and strategies crumble as a result of Google updates. However, Google’s updates are only trying to make the [...]