Jessie

/Jessie

About Jessie

Cofounder of Siteber: a digital marketing professional with Master of Science in Marketing Analytics, specialize in SEO and Digital Analytics.
7 11, 2016

My Takeaways from IBM World of Watson

2018-03-01T02:39:54+00:00 By |Categories: Others|Tags: , , |

I have recently attended IBM World of Watson, which was a week full of learning, insights and fun. The week was packed of topnotch speakers, thought provoking researches and roving robots.  There were great number of sessions for the 18,000+ attendees. I mainly attended sessions related to Watson Analytics and Cognos Analytics. I also tried [...]

9 10, 2016

Top 20 CRO Tools for Digital Marketer

2018-03-01T02:39:55+00:00 By |Categories: Digital Marketing, Tools|Tags: , , |

Conversion optimization is critical for online businesses. You can get all the traffic in the world, if you are unable to convert your visitors into customers, your traffic means nothing. There are hundreds of tools out there that can help you with different things. Instead of listing every single tool, I am going to show [...]

20 02, 2016

11 Analytics Tools to Supercharge Your Small Business Social Media Marketing

2018-03-01T02:39:58+00:00 By |Categories: Digital Marketing|Tags: , , |

When it comes to social media and online marketing, small business has huge disadvantage compared to big corporation. Small business does not have the resource or the capacity to have an entire team devoted to online marketing or the money to hire an agency to manage its online presence. There are many tools out there [...]

23 01, 2016

8 Steps to Build Content Marketing Machine

2018-03-01T02:39:58+00:00 By |Categories: Digital Marketing|Tags: , , |

If you want to be found on Google, or engage with your potential customers, content marketing has proven to be the most effective tool for any company, from startups, small to medium sized companies. Content marketing is especially effective in B2B industry. Study shows that B2B marketers allocate 28% of their total marketing budget, on [...]

19 12, 2015

How to Build Effective Video Strategy for Your Small Business

2018-03-01T02:39:59+00:00 By |Categories: Digital Marketing|Tags: , |

Video marketing is the most effective marketing tool available online today across social channels. Even small business can benefit tremendously from effective video marketing. You don’t have to go viral. Video allows you the opportunity to interact and communicate with your customers. To let them to get to know you, your business and what your [...]

15 11, 2015

How to Write Blog Post Headlines that Get 75K Shares

2018-03-01T02:39:59+00:00 By |Categories: SEO, Social Media|Tags: , |

Almost every business on earth is engaging in some forms of content marketing. Blogging is the most common tool among B2B marketers. Regardless of your audience, producing quality content has become the slogan of every digital marketer, SEO and CMO. However, not many marketers focus on headlines. No matter what goals you have for your [...]

10 11, 2015

How to Market to Generation Z

2018-03-01T02:39:59+00:00 By |Categories: Social Media|Tags: |

Generation Z is a wildly fresh and new generation of youngsters that marketers and brand managers need to start to understand much more than prior generations such as Millennials and Generation X. This is because Generation Z teens have huge amounts of spending power - they currently influence $600 billion, and will spend $800 billion [...]

8 11, 2015

12 Tips to Avoid a Google Penalty

2018-03-01T02:39:59+00:00 By |Categories: SEO|Tags: , |

Many businesses depend on Google traffic, and Google algorithm updates have often caused a lot of panic and frustration among digital marketers and business owners. It’s hard not to get worried when you hear stories where businesses and strategies crumble as a result of Google updates. However, Google’s updates are only trying to make the [...]

1 11, 2015

11 Most Powerful Twitter Tips to Drive Traffic

2018-03-01T02:39:59+00:00 By |Categories: Social Media|Tags: , , |

Of all the social media channels, Twitter has been the most effective for me at driving traffic back to my website and building my online brand. Unlike Facebook, Twitter does not have any special algorithm that limits your tweets to only a small percentage of your engaged followers. So it is still a great platform [...]