How to Build Effective Video Strategy for Your Small Business

//How to Build Effective Video Strategy for Your Small Business

How to Build Effective Video Strategy for Your Small Business

Video marketing is the most effective marketing tool available online today across social channels. Even small business can benefit tremendously from effective video marketing. You don’t have to go viral. Video allows you the opportunity to interact and communicate with your customers. To let them to get to know you, your business and what your business stands for. This is especially important for small and local businesses.

According to a Forrester Research Group, “video is 53 times more likely than text pages to appear on the first page of a search engine.” People react more to videos than any other kind of content. Adding video in your email can boost engagement by as much as 200%.


With today’s technology, making a video doesn’t require you to hire a video production team. If you don’t have the budget, you can still make very effective video yourself by using simple software available online.  Here are some examples:


WeVideo is a powerful, yet easy to use video creation tool. You can simply upload pictures or videos and add animation, voice over and clip transformation online. This is free to try.


Another amazing and easy to use video maker online. I’ve used this couple times already and have absolutely adored all the features that it has to offer. They have very nice themes that could transform your videos.


This is a free tool. Very easy to use as well. The templates really make the videos look professional. They have other services like logo animation and typography creation. Definitely check it out if you are looking for a free tool.

Related:  Top 15 Must Have Social Media Tools for Small Businesses

Here are some tips to keep in mind when you are making your video:

Keep it short

make sure your video is not an hour documentary. Study shows that we only have an attention span of 30 seconds.

Combine both videos and images

mixing both videos of your introduction, commentary or customers’ testimonials with still images of your product can help enhance the quality of video.

A little humor goes a long way

Sometimes a little humor or personality can really help convey your brand personality or message.

Add Call to Action

Make it clear to viewer what you want them to do after they watch the video.

Promotion strategy

Always keep in mind how you are going to distribute or promote your video. No one is going to see the video if you don’t have a promotional strategy.

2018-03-01T02:39:59+00:00By |Categories: Digital Marketing|Tags: , |

About the Author:

Cofounder of Siteber: a digital marketing professional with Master of Science in Marketing Analytics, specialize in SEO and Digital Analytics.

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