How to Setup Google Analytics Using Google Tag Manager 2.0

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How to Setup Google Analytics Using Google Tag Manager 2.0

A new version of Google Tag Manager was released back in October 2014. It is still under beta, but you should prepare to migrate over to the New Google Tag Manager yourself. It is only available for new account for now.  Google will eventually force everyone to move over to GTM 2.0 in 2015. Get a head start by learning everything you need to know about the new Google Tag Manager here.

You can access the new version at

  1. The new layout

The new layout is very user friendly and it makes more sense than the previous version.

Google Tag Manager Layout

Similar to the previous version, there are three sections: Tags, Triggers, Variables (Macros).

The workflow has become a lot more streamline. When you start creating a new tag, it will prompt you to create/select a trigger to fire the tag, instead of creating triggers separately first. Of course, you can also create the triggers first.

  1. Setting up the new Google Tag Manager

Click on New Account under Home and go through the process of entering your website name and url. It will then prompt you to install Google Tag Manager on to your website. Copy the code and paste it onto every page of your website. Place it immediately after the opening <body> tag.

Google Tag Manager Tracking Code

  1. Setting Up Google Analytics Using Google Tag Manager

Create a Variable to contain your Google Analytics Tracking Code. Under User-Defined Variables, click on new, choose Constant, name your Variable: UA Tracking Code, and enter your Google Analytics Tracking ID.

Google Tag Manager Variable

The next step is to create a tag to implement the Google Analytics tracking code onto your website.

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Tag: Google Analytics

Tag Type: Universal Analytics

Trigger: All Pages

Configure: UA Tracking

Tracking ID: {{UA Tracking Code}}

Check Enable Display Advertising Features (this will allow you to use the demographic report in Google Analytics)

Track Type: Page View

After configuring your tag settings as above, you can proceed to create the tag.

Before publishing your tag, you’d want to preview it first to see if everything works correctly.

Click on preview on the pull down menu, and then go to your website. As your page finish loading, you should be able to see your Universal Analytics tag been fired on the website.

Google Tag Manager Preview Mode

After that, you just have to go back to your Google Tag Manager, leave your preview mode and click publish. It will take some time to see the data in your Google Analytics account.


About the Author:

Cofounder of Siteber: a digital marketing professional with Master of Science in Marketing Analytics, specialize in SEO and Digital Analytics.

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