No matter which niche you are in, link building is still one of the important important ranking factors. There are internal and external links. It used to be the fact that external link is being valued more than internal link. That has been slowly waned away.
With ongoing penguin algorithms that are being implemented, a lot of SEO experts are not sure if external links are effective anymore; one small mistake might destroy all the efforts that you have put into your SEO campaigns.
External links are tricky; to completely stay off the radar, links need be natural. Now, that is something you can not manage. Of course, you can building links manually, but you can’t guarantee such strategy won’t leave any footprint.
Internal link, on the other hand, is something that you can manage. The main goal of internal links is to improve user experience, and that has been slowly becoming the core of SEO. Therefore, by having a solid internal link building strategies can dramatically improve your website’s overall SEO.
Following are top 10 Internal Link Building Strategies For SEO:
1. Context Link
If a person is landing on your page/post, Context link is about 70% of user experience if I have to put a number on it. Content link is a ways of encouraging visitors to learn more about certain information on the page. It is one of the most important factors that Google is using to determine the importance of your pages or posts. Unlike external link, it is always better to use different anchor texts or mix them up, other than always using “learn more” or “click here”.
2. Related Posts
For any post, I would highly recommend to add a Related Posts section after each post. In this way, it will courage visitor to click on these related posts, and learn about topic that might be related to the one that visitor just read. Thus, it might increase user experience and reduce your website’s bounce rate.
As for any post, you should always create or assign a category for it. It will make your website more organize, and make it easier for users to browse your website. Not only that, it will make easier for spiders to index your website.
Breadcrumbs is a way of helping visitors find out where they are if they are landing on a post or page. If you have a big site, it is highly recommend to implement breadcrumbs. Especially if you have eCommerce website, it is important to have it, because not only will it improve user experience, it will also increase your sales.
5. Popular Posts
I don’t know about you, but most of time, when I am visiting a website, I would check out the most popular posts. Instead of hiding them, you can display them on your website’s sidebar. Because a lot of people are visiting those popular posts, they must be good, and there is a good chance if anyone landing on any of your posts, he/she might also check out those popular posts.
6. Previous/Next or Pagination
Previous/Next or pagination is a must have implementation to a bog page. Most of time, a blog page displays all posts in a excerpt form, so that visitors can quickly pick which post that might be interested to them. Instead of displaying all posts on a blog page,, it makes the page neat and user friendly. You surely don’t want a page to take ages to load.
A sitemap page is a page that displays all pages and posts, and how they are being linked to each other. Most of time, people will not go to your website, and check out the sitemap. Instead, the sitemap is for spiders, it makes easier for them to envision the structure of your website, and easier to index.
When you create a post or page, it is highly recommended by using post name permalink, because it is understandable which url it is belonged to and it is good for SEO: a part of ranking factors.
9. Common Search Terms
By display common search terms, it also encourages future visitors to click on the search terms, because if they are landing on your website, it is very likely they will also be interested in these search terms and find out where they are.
10. Don’t Over Do it
Just like any strategy that you are implementing, you should never over do it. In general speaking, you should never do more than 100 links in any giving page.
The above 10 are the most common internal link building strategies For SEO. By mastering internal linking strategies can improve user experience on your website, thus it will improve the SEO score on your website. Like always, if you have any question or input, please feel free to leave a comment below.