Now, ask yourself, how much do you really spend on SEO tools each month? Maybe over $100? $500? or even thousands?
In the world of SEO, some services and tools are common expenditures, such as proxies service, backlinks creation tools, video making tools, domains hosting, and list goes on. Of course, they are worth it if they can generate positive ROI. However, not a lot of online marketers can do that. Especially, if you are just starting out, you might lost your investment.
Among many SEO tools and marketing stuffs, some of them might be necessary, such as website hosting. However, many are replaceable. For instance, you do not have spend a certain amount of money on tools that perform some basic SEO. If you spent some time and researched a bit, you will find out there are many SEO tools out there that you can use for free.
In this article, I am going to share with you my top 10 free SEO tools that I use almost daily.
My Favorite Top 10 Free SEO Tools
1. Google Keyword Planner
I like this tool a lot, and use it every day. If you asked any online marketer the question of which is the most important step when doing marketing campaign, almost all of them would tell you that it is keyword research. By spending few minutes on keyword planner can make your marketing campaign a lot easier. This tool basically gives you an idea how competitive a certain keyword is, and how many people are actually searching for it during a certain period of time.
2. Google Analytics
Yes, another free Google tool. Check your website and see if you have one installed; if not, I would highly recommend you installing it. This is, I believe, the most powerful analytic tool that any online marketer would ask for. The tool provides traffic and behavior analysis. You can use those valuable information to improve your website, gain more traffic and better user experiences.
3. Google Webmaster
Yes, I promise this will be the last Google tool I am listing here. If you have a website, you need to have this setup. This free online tool provides data and tools that help you to diagnosis your website. Basically, you can keep eyes on how Google is treating your site. If you have one setup, Google will notify you if there is any major problem going on with your website, so that you can remedy the problems right away.
4. Moz Toolbar
Moz toolbar or Mozbar is developed by Moz. If you are using Chrome or Firefox, you can install the extension. This is a very convenient tool that provides SERP analysis, link profile analysis, and competitor research. It illustrates a very visual friendly graphic displays of Moz authority and link metrics. Trust me, try it and you will love it.
5. Screaming Frog
This is a very useful tool for on Page SEO. Basically, after you launched the software and enter your website url. Within few minutes, the software will scrawl all inner page urls and basic SEO information for you. After that, you can export it to Excel; from there, you can do future analysis and improve your website pages. Screaming Frog comes with the free and the paid version, but the free version has almost all functionality that you will need. The only drawback is that the free version only allows 500 urls at a time.
This is by far my favorite website to check amount of backlinks that my website has. You simply go to the website, and then enter your website url; within few minutes, it will come up with the report that displays how many backlinks you currently have. The report only displays how many backlinks that you website are getting and losing each day. Ahrefs comes with the free and the paid version. If you just want to check how many backlinks your website has, the free version will do. On the other hand, if you want do competitors analysis, the paid version is the better option. With the free version, you can run certain number of urls in one day.
Do you know website speed is also considered one of ranking factors? The faster your website is the better, because it actually helps bettering user experience. GTmetrix is a very cool online website speed diagnosis tool. After you entered your url, GTmetrix will then go your website and analyze it. After few minutes, it will generate a graded report and areas that you can correct in order to improve your website grades.
8. Majestic SEO
This is my second favorite website to check backlinks. Just like Ahrefs, you go to the website and enter the url, hit the search button. Within few minutes, Majestic SEO will provide you a simple summary report that displays how many external backlinks your website have, as well as backlinks to each pages. Of course, this also comes with the free and the paid version. With the free version, you only get a limit amount of information.
9. Google Trends
Ok, I lied; actually this is another powerful and cool tool that you should utilize. It is very important to follow the trends when you are doing online marketing. Everything you do need to be up to date. You surely do not want to work on something that is not popular anymore.
The last but the least: IFTTT. At first, it might seems a bit hard to setup and use, but when you actually use it, you will realize how easy the tool is. Let me tell you, IFTTT can save you tons of time and energy. You just have to setup once, everything will be automatic. For example, if you want to retweet a tweet that contain certain keyword phrase, you can just setup once and do that automatically. Now, how cool is that? The best of all, it is free to use. Of course, the possibilities are limitless with this tool.
What I think:
Now, of course, there are still many other powerful tools that I might not aware of yet. However, with those tools, I am pretty overwhelm. I don’t know about you, but I think it is not matter of how many tools that you know or use, it is all about how effective you are using a certain tool that matters. If you know a certain tool that saves you a huge amount of time, please share with us!