There is a rumor in the SEO community regarding to the question of whether having a .NYC domain is actually good for local SEO rankings. The short question is Yes, it will help if your business is based in New York City. Since .NYC domain is still new, most search engines have not fully take that into account yet when calculating SERPs, but sooner or later, they will.
In order to obtain .NYC domain, domain registrars will need to verify your physical address. Only people who lives in one of the Five Boroughs are able to purchase .NYC domain; people who live in other places will not have the privilege of getting one.
Now, let’s go back to the basic of how the search engine works. For most search engines, relevance and quality are two of the most important factors to be considered when it comes to ranking a website, because they provide the best user search experience.
For example, if you want to search a dentist in New York City, you surely do not want to see dentists in CA appearing on the first page of the search engines. It is simply not relevant. Now, since .NYC domains are only available to people who live in New York City whereas .COM domains are available to anyone, rather than Dentists.com, it would be more relevant to have Dentists.nyc to appear on the first page when anyone searches a dentist in New York City.
Therefore, if you are local business owners in New York City, it will be a wise move to have .NYC domain. Another thing about .NYC domain is that since the domain extension is pretty new, you might be able to get a good and catchy domain name whereas you might not have a chance of getting the same name when it comes to .COM.
Following are Top 5 Reasons that I think .NYC domains might be Good if you live in New York City:
1. Brand Identity
If you want to distinguish your store name from other places, having a .NYC domain will be a good way of helping that.
2. Good For the Local SEO
If your business is based in New York City and have .NYC domain, very soon, search engines will take that into account when comes to the local ranking positions.
3. It is Trendy
New York City is the most popular place in the world, by having a .NYC domain can be quite impressive.
4. Well-Known Location
Who doesn’t know New York City, by having a .NYC domain can really stand out.
5. Great Investment
.NYC domain can potentially be the digital “real estates”, which might generate great returns in the near future.
The above are five of many reasons that I think it will be a good idea to have .NYC domains if you live in New York City. Of course, in terms of pricing, .NYC domain is quite expensive when comparing with .COM domain; well, everything in New York City is expensive, not to mention the next digital “real estates”.