According to the official Google Webmaster, SSL is being treated as one of the ranking factors in Google’s Ranking Algorithm now.
So what is SSL?
SSL or Secure Socket Layers is basically a security technology that protects or encrypts links between hosting server and your browser, so that all data are being encrypted and harder to be cracked.
Although Google states that SSL ranking factor only being counted less than 1%, Google also implies it will be weighted more in the near future.
So what does it mean?
Google basically wants all of websites in their database to be encrypted with SSL, because of all hacking activities that have been going on since last year.
By the end of the day, Google just wants to give visitors or users to have good experience and let them feel safe when they visit websites.
Now as website owners, it is the time to make the decision: whether it is worth to spend up to $50 dollar per year on the SSL certificates or face the potential penalties from Google. (Well, Google did not clearly say that, but it very likely will.)
Considering there are nearly 90% of websites globally does not have SSL implemented, this change will become major impacts on all websites.
For those who are sensitive or caring a lot about SEO, they will implement SSL certificates on their sites, even thought only 1%, to them, it is still a ranking factor after all.
Now, it is quite obvious that this decision will benefit most web hosting companies, because more customers will purchase the SSL add-on package. They will see growth in their revenues, and they might also change their hosting pricing structures as a result.
So, what do you think? What are you doing to do with your website; now that SSL is a ranking factor in Google’s ranking algorithm ? Are you going to implement it or wait till most websites adapt it? Leave a comment and let us know.