advertising strategy

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25 07, 2014

The Evolution of JCPenney Brand

2018-03-01T02:40:11+00:00By |Categories: Digital Marketing|Tags: , , |

JCPenney Brand History: In 1902, James Cash Penney opened a dry goods and clothing store called The Golden Rule The original company was a local destination for farmers to get their blue jeans and shoes. By 1912, he had 34 stores and all of them were consolidated under the JC.Penney banner and the name Golden [...]