A good content marketing strategist knows that by only having good content is not enough anymore in order to be successful in today’s competitive marketing environment. One needs to have good content marketing strategies that are able to get one’s hard work seen by the largest audience possible.
Now. there are basically three types of content distribution channels: Owned media, Earned media, and Paid media.
Owned media is basically you own the channel, so you have total control of it. For example, you own website, social media profile, and own email opt in newsletter.
Earned media is basically other people sharing your posts or content because they are worth to be shared, which usually through social media channels, such as Twitter, Facebook, Linkedin, Google+, etc.
Paid media, on the other hand, is basically you are paying to get some types of exposure. For example, Google Adward, social media ads, Press release, etc.
Following are the 10 Best Tools to Get Your Content Seen by the largest audience possible:
Buffer is one of the best online sharing tools; we’ve found it is the simplest. The platform is able to connect four popular social media channels: Twitter, Facebook, Google+, and Linkedin. You can schedule the best time to publish posts, or just let Buffer decide what time is the best.
Edgar is one of the great promotion tools for evergreen content. Basically, you upload content to the system, and categorize it. Then, Edgar will post it according to your category-based schedule, and then, it will be stored in your library. After everything in that category has been posted, Edgar will go back to beginning, and repost it again.
MailChimp is one of the most popular email management systems. It is basically a platform that collect emails from opt-in users and send out a campaign to your lists. The good thing about MailChimp is that it is free to use for those with few than 2,000 contacts. It has very simple platform, and great for beginners who want to try out email campaigns.
SumoMe is a WordPress plugin that offers the suite of tools that helps site owners increase website traffic. It has tools, such as a signup bar, popup, subscription scroll box, etc. It also has earned media that allow users to share content via social media, such as Facebook, Twitter, Google+, etc.
5. PR Newswire
If you have money to spare and want your content or brand be seen, PR Newswire might be the way to go. It is usually quite expensive. However, PR Newswire will help you distribute your content to all major news and many other sources. Therefore, if you want to build brand quick, it might be worth it.
Listly is a platform that allows you create lists on almost everything. It could be niche, tools, food, or websites that you like. And then share lists with your friends or followers. It is one of the simplest ways to create, curate and share.
Storify is one of the easiest way to find, collect and share what others are saying all over the internet. It has features that notify users who are being mentioned in your post, so it creates engagement and traffic.
8. Facebook sponsored posts
Ever since Facebook had gone public, it has become a pay to play network. Facebook basically helps you get your posts seen by more people if you want to boost your post. It has option for you to choose specific demographic of location, interest, gender, etc.
9. Promoted tweets
Just like Facebook, Twitter also has a program that helps you promote a tweet to the relevant audiences. It also has option of choose which demographic of location, and setup keyword phrases regarding to targeted audiences.
Similar to Buffer, Hootsuite is a social media management platform that manage social networks, such as Facebook, Twitter, and Google+. It is one of the best platforms that allow you to schedule post, engage audiences, and measure ROI.