When it comes to the content marketing, it is consisted of two parts. The first part, most people get it, that is creating a killer marketing content. However, the second part, most internet marketers tend to forget, that is content promotion.
Most great content marketing strategists can be so successful and get thousands of readers, not because their content is so great or any better than yours, it is because they know the core concepts of content marketing: how to create Linkbaiting content that is specifically crafted to attract links from the “linkerati”, and they know the most effective ways to promote their content.
In this particular article, I am going to share with you the top 10 effective ways to promote your content.
1. Reach out to Influencers and Ask for Favors
One of the most powerful things that ever happen to social media is that you are able to identify experts of any field. And with the help of certain social media tools, the process has become very easy.
Buzzsumo is the must have tool for content marketers who want to be successful in the field of content marketing. One of the most powerful features that BuzzSumo is the ability of finding right influencers for you to reach out.
All you have to do is enter topic that your post is all about, and the program will display the most popular articles about that topic, as well as who wrote them.
Also Buzzsumo can show top influencers who shared the articles. You can then reach out to them via Twitter or Email, and ask if their audience are interested in your article. The chances are if your article is good and relevant to their audience’s interest, they will share your article.
2. Reach out to Influencers and Ask for Inputs
Before you published your article or post, try to reach out to influencers of your related field, and see if they have any input on your article. The chances are if they are experts in certain fields, they will have a lot of good advice and inputs. You can then improve the article by incorporating what the influencers have to say.
Another great tool to find influencers is BuzzStream. It is a very simple online tool; all you need to do is enter your niche or a keyword phrase, the program will come back with a list contact information of top influencers of your niche.
You can then contact them via email and social media, and ask for any input about your topic.
3. Mention Influencer/Expert When Sharing
Before you are about to share your post, try to come up with at least 10 snippets, in this way, you can schedule different snippet Tweets that have different influencers or experts mentioned.
If you do them correctly and the post content is interesting, at least 1 or 2 influcnecers or experts will reshare or retweet your post.
4. Contact Influencer via Email or Linkedin
After you have published the post, contact top influencers directly via email or Linkedin, so they are aware of your post being published. You can followup with them and ask for opinions regarding the post.
Believe it or not, just like anything, followup usually trigger the true engagement, and when you distinguish your request from all others’.
5. Contact People who Have Shared Similar Content
The process of contacting is tedious, but usually it works very well. You can use Buzzsumo to find people who shared the similar content, and contact them directly for any thought , or you can simply find the most popular article that is similar to yours, and enter url to Twitter’s search box, and then contact those who shared.
6. Turn the Post into a Video and a Slide Deck
A post can only go so far; many people do not like to read a long post. On the other hand, by turning the content into a video and a slide deck can make content interesting and improve engagement rate.
For the video, you can use Youtube. For the slide Deck, you can use Slideshare. Google simply loves those two websites.
7. Create Google Alerts
There are always someone out there who asks some questions related to your post. Two of the most popular Q&A websites are Reddit and Quora. Instead of looking everywhere online, you can utilize Google Alerts to deliver those questions to your inbox, and you can sort them and answers those questions: provide values to users.
To do that, you can type in
Site:reddit.com SEO tips
Site:quora.com SEO tips
and set that to email to your inbox. Of course, if you want to setup more alerts on more websites, you can do that as well.
8. Post to Forums Relate to Your Niche
For example, if your post is related to the latest tactic regarding SEO, find top SEO forums, and then search latest topic regarding SEO, and provide values to the topic. In order to be successful in forum posting, you should always focus on helping others instead of promoting your content; and that should apply to any backlinks building tactic as well.
9. Use Buffer to Track Social Media Posting
Buffer App is one of the best social media management system, that allows social media marketers to schedule posts, as well as measure how each post performs. In order to improve the performance of promotion, you need to analyze what works and what doesn’t. Buffer is a very awesome tool in helping you on that.
10. Provide Values
For any digital marketing strategy, you should always set user experience as the priority. It is always harder to say than actually do it. That is why only 5 percent of internet marketers are successful. Spamming can only go so far; and it will never be a long term solution for any type of digital marketing strategy. Having a right mindset is the most fundamental and important step when it comes to the content marketing.