Link building is one of many SEO factors, and it is, I believe, the most important part of Search Engine Optimization. If you are trying to rank a competitive keyword phrase, link building is a must route to go. Now, when it comes to building links, you do not want to build any type of links. One thing that most beginners tend to do is to build as many backlinks as they can get their hands on in one or two days and then stopped. What they do not understand is that link building needs to be consistently and continuously. Also, links that you are creating need to be relevant and high quality. You do not just want any type of backlinks; having bad or irrelevant backlinks are worse than having none at all.
In this tutorial, I am going to list top 10 link building strategies for beginners who are interested in building relevant backlinks to their websites or pages.
1. Adding a Blog
If you are still using a tradition 5 pages website, and wondering how come your site traffic is deteriorated when compared with your competitors, then you have been losing a lot of potential prospects online. Creating a blog on your website, not only will create consistent and fresh content for search engines so spiders can index your website more often, but it also creates potentials of generating backlinks from other webmasters who are in the similar niche.
2. Implement RSS Feed
Content scraping is the most common practice in the SEO community. One thing that you don’t want people to do is copying your content without giving your credit for it. If you are using CMS like WordPress, then you are basically half way set. After that, you can integrate with Feedburner, here is the tutorial on How to Setup FeedBurner for WordPress.
3. Profile Links
One of the most popular ways that people are using to generate backlinks is through profile. Most popular social websites allow you to display the website link. For example, Twitter, Google+, Facebook, etc. Most of high authority sites are nofollow, but it still provides a good mix of backlinks and social present to your campaign.
4. Reaching out to people
It might sound old fashion, but reaching out to people that you know for backlinks is still one of the most effective and simple ways of generating backlinks. So, look through your friend list, and email them for potential links.
5. Competitor Backlinks Analysis
This is perhaps the most popular method that most SEO people are using when it comes to link building. You are basically copying what a successful website is doing, and then do it better.
6. Creating Awesome Content
Content is the king; believe it or not, unique and interesting content is still the top SEO factors when it comes to the SEO campaign. After you have created content, you can share via Twitter, Google+, Facebook, etc. If your content is really interesting, many people will link to it naturally.
7. Answering Questions
Forums and QA websites are the best places to generate backlinks and traffic. Be very careful when answer questions, you should never share irrelevant content with communities. In order to gain good backlinks, you need to provide valuable information to them. You should always put user experience as priority, and help them to get what they really want.
Infographic has been a new phenomenal in recent years. People like to see pictures and easy to read content; they do not want to read long and boring paragraphs. Instead of writing them, you can transform them into an infographic. The good things about an infogrpahic are they are easy to share, fun to read, and easy to understand.
9. Internal Linking
Now, when it comes to linking, it doesn’t necessary mean that linking in or linking out, it also means interlinks. Good thing about interlink is that you can control links and anchor texts. For any good website, it always has a very good structure of interlinks.
10. Build Relationship
Everything is SEO. Today, It is a lot easier to find out people that are sharing the same niche as you are. There are many platforms that you can use to build relationship with them. For example, you can use Twitter to retweet their message, start a conversation with them, and be friend with them.