A lot of people are confused with the term Local Citation; in the world of SEO, local citation is simply another form of SEO but mainly focus on locally. Local citation is simpler than the normal SEO; it is mainly for the local business. It is places where your company is being mentioned. For example, you can add your business to local citation websites, such as Yellowpage, Yelp, Google, manta, etc.
Most local search results are heavily based on local citations. Now, there are many local search ranking factors; just like SEO ranking factors, there are important factors and there are not that important. By learning and applying top local search ranking factors can help you dominating local search results.
In this article, I am going to share with you the top 10 local search ranking factors that can affect the ranking position of your websites in local search results.
Top 10 Local Search Ranking Factors
1) Category Selection
When you submit your business to local directories, about 99 percent of time, they will ask you which category of your business is based on. It is extremely important to fill out the correct category for your business.
It is very important to be consistent when you submit your business. If you are using one address, make sure use it the same address throughout. Same with business name, use only one business name, don’t use different business names.
Just like building backlinks, quality counts more than quantity. Do not spam your business on all websites; only do local citation on popular websites. Doing local citation on least popular websites will not do any good to your business, because it will not get much exposure.
Now, I did say quality counts more than quantity, but quantity is still important. Especially if you are competing with very competitive companies, you need to get as many local citations as possible, but just like building backlinks, do them naturally, spread them out, don’t do them all in one day.
5) HTML and Google+ Local Page NAP
For those who don’t know, NAP is the business name, address, and phone number. So in this factor, you need to make sure your website’s NAP is consistent with Google+ local page. Because if it were not, it will negatively affect your local search ranking.
6) Local Google+ Page
When you create your business page at Google+, it will send you a postcard that has the verification code, you need to make sure that you verify that, because that is the only way Google knows that your business location is correct.
7) Link Building
Link building for local keywords are important in helping you ranking your local keyword phrases. Remember, you should always build your link from relevant sources, do not spam or linking to non-relevant sources, because they will get your site penalized, and as a result, affect your local search results.
8) Google Places Reviews
Positive reviews on your Google+ local page can positively affect your ranking position. With that being said, in order to get more customers and gain top ranking position, a lot of business owners tend to buy fake reviews. That is a big No-No; Google is way smarter than you think, if they found out, your local search SERPs will suffer.
9) Domain Authority
If your business’ website has PR of 5 and above, your website will have more advantage in ranking in local search results than those with lower PRs. Therefore, it is very important to establish your authority online.
10) Local Meta information
Just like meta information on any site, local meta information, such as title and description, they are still very important factors. Make sure you have proper title and description; spend time on keyword research, because a right keyword phrase can directly affect how much traffics you will get. Remember, you do not want to have a keyword phrase that no one searches.
Of course, there are still a lot of other local search ranking factors, the above 10 ranking factors are only ones that I think are the most important. If you know a local search ranking factor that is worth mentioning, please let me know by leaving a comment below.