Top 10 Must-Have Marketing Tools For 2015

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Top 10 Must-Have Marketing Tools For 2015

If you want to be successful in internet marketing, having a top-tier marketing team is only the first step. You’d also need groundbreaking marketing tools that can scale your strategic marketing plan and bring it to next level. The year 2015 will be more competitive than the year 2014. However, by having the cutting-edge marketing tools, you will have competitive edges over your competitors, and  maximize productivity. In order to achieve that, we have put together a list of top 10 must-have marketing tools for 2015.

Following are the Top 10 Must-Have Marketing Tools For 2015:

Top 10 must have marketing tools for 2015 infographic

1. Mention

Mention is a great online marketing tool that helps marketers track what other people are saying about you and your competitors by simply entering your name or your competitors’. In this way, you can effectively interact with your potential clients and will never miss any conversation. You can also enter any keyword that’s important to your industry to help you discover the latest trend or news within your industry.

2. BuzzSumo

Buzzsumo is an awesome marketing tool. Instead of guessing around what are popular around the web, you can utilize BuzzSumo by simply entering any keyword phrase, and it will return a detail report on the most popular content on a specific topic or keyword.  Buzzsumo is also a great tool to help you discover influencers within your niche /industry. Buzzsumo has become a indispensable tool in my day to day work.

3. ReferralSnip

According to some reports, 85 percent of small business are generating revenue through word of mouth. It is obvious that referral is the key element to most small businesses. If you business is suffering the slowdown, you might want to give ReferralSnip a try. It is a great program that has helped many small business owners generate leads. It is super easy to get started with referral program with this tool. Just enter a few company information and design your snippet.

4. Canva

Not everyone is a Photoshop pro. Canva can help you create beautiful graphic and banners for your marketing efforts without hiring an expensive designer or learning about Photoshop. The program is very intuitive and has a great selection of sample graphics to help you create your own customize marketing graphics. You can create everything from social media image, website banner, ebook cover, to presentation images, for free!

5. FullContact

FullContact is my absolute favorite. FullContact for Gmail plugin shows all the information about my contacts: social media profile, photo, real name…etc. It allows me to know who I am talking to and helps with relationship building. This tool is great for small businesses and entrepreneurs.  The basic plan is free for up to 5,000 contacts.

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6. VWO

VWO is the easiest A/B testing tool that I have come across. A/B testing allows you to know what’s working on your site and what’s not. You can use it to test headlines, banners, call to actions, and copies. VWO includes tools such as experimentation, feedback and user suggestions, revenue analysis, segmentation reports and personalized targeting.

7. Raven Tools

I have been testing Raven tools for the past couple months and it has become an essential part of my day to day work. There is a huge range of tools under one roof: SEO, Social Media, Content Marketing, and PPC. It has everything you need to manage your online marketing.

8. Feedly

I use feedly daily. It is basically a RSS reader. I read my favorite newspapers, industry blogs, niche blogs and magazine in feedly so that I am always up to date with everything in digital marketing. This can also be a great content curation tool for content marketing and social media.

9. Oktopost

Oktopost is really a B2B social media management platform, similar to Hootsuite. It provides a really detail reports for everything you share on social media, from number of clicks, impressions, to conversions. It also integrates with many tools such as Google Analytics, Salesforce , Marketo.


I recently discovered and have started using it for my social media sharing. It allows you to attach a call to action to every link you share. The call to action could be a link back to your site, a form, or any action you’d like your visitors to take. So while you are sharing viral content, you can also drive the traffic back to your site. Also provides an embedding code for your site, so any outbound link will also result in a call to action back to your site.

2015 is an exciting year for online marketers and these tools will sure help you grow your business.

if you have any experience with any of the above tool, I’d love to hear from you. If you know/are using any cool tool, please let me know in the comment below also.


2018-03-01T02:40:04+00:00By |Categories: Digital Marketing, Tools|

About the Author:

Cofounder of Siteber: a digital marketing professional with Master of Science in Marketing Analytics, specialize in SEO and Digital Analytics.


  1. Met February 18, 2015 at 11:35 am - Reply

    I have been using Raven tools for some time, especially their social media tool, it pretty good. I haven’t tried the rest

    • Feng Liu February 18, 2015 at 12:14 pm - Reply

      yes, Raven tools are pretty powerful; they have pretty awesome tools for marketers. : )

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