Tablets and Smartphones are slowing taking over desktop and laptop. Especially in 2014 and 2015, the growth of using Smartphones has been exponentiated. In part because of social pressures and the fact that all cell phone carriers are forcing people to switch to Smartphones. If you are checking out most carriers’ phones section, they have slowly stopped selling featured phones. The reason is quite obvious, because companies can make more money by selling data packages.
Now, with more people are using Smartphones, it is quite reasonable that business needs to adopt the changes in order to stay competitive. However, in reality, the majority of businesses are not ready and haven’t adopted any type of changes to gain that advantage. Especially for local businesses, if you go to their websites, if they have one (more than 80 percent of local businesses do not have a website), most of those websites are not responsive.
If you currently have a website, that is great. However, that is not enough. A good website needs to be responsive across different devices. In fact, having a responsive website is getting crucial to local businesses especially if you want to stay competitive.
Following are Top 10 Reasons Why Your Website Needs to Be Responsive:
1. Google Recommends it
Google is the primary search engine; thus, if it is recommended by Google, it is best to do that. If you have been in online marketing in the past few years, Google has slowly placed user-experience as one of the top ranking factors when it comes to Google ranking position.
2. Good User-Experience
Having a responsive website can make visitors’ lives way easier. It is easy to navigate on different devices and screen sizes. On the other hand, it is very frustrated to browse a nonresponsive website. It is simply not good way of making visitors to come back to your website again, even if you have the most useful information.
3. One Website (Multiple Devices)
Website developer used to make a different format of the same website in order to “look responsive” on mobile device. Not anyway, with the introducing of Bootstrap, now developer only need to develop one responsive website which will work on any type of devices.
4. Good for SEO
Believe it or not, having a responsive website is good for SEO. That is also the reason why Google takes it as one of ranking factors. Visitor tends to stay longer and click more links on a responsive site than a non responsive one.
5. Lower Bounce Rate
It is the proven fact that none responsive websites tend to have higher bounce rate than responsive one. If your website bounce rate is very high, Google might think your website is not relevant what users are searching for. As a result, it might lower your website SERPs.
Responsive websites tend to load faster than nonresponsive one, because codes are cleaner and shorter. It uses less bandwidth on your hosting server, thus it loads faster.
7. Easier to Maintain
It is unavoidable that you will need to update your site at some points. If you have two versions of a website: desktop and mobile. You will need to update twice. On the other hand, with the responsive website, you only need to update once, and it will carry over the changes to all devices.
8. Generate More Traffic
According to many studies, mobile visitors are rising faster than anything else. Especially for the next generation, they will use Smartphones more often than desktop or laptop.
9. Cost Less Money
It might sound weird, but a responsive website design tend to cost less than none responsive website. In general speaking, it costs less to maintain a responsive website, because you only need to maintain one website rather than multiple websites.
10. Awesome Looks
With a responsive website, all styles will be stay consistent, such as font and color, which in terms will provide visitors with consistent user experience. If your website looks good on desktop or laptop, it will look awesome on mobile or table devices are well.
The above are top 10 reasons why your website needs to be responsive; if your website is not responsive, you might need to think of redesigning a responsive website. It will not cost an arm or leg. It will be a great investment for your business and brand building. If you need a website redesign or need a responsive website, click on the Service tab above, we provide the website development service as well. As always, leave a comment below if you have any question, input, or suggestion.