A successful internet marketer can be so successful in online marketing, because he/she has a list of internet marketing strategies. In fact, most internet marketers have at least 5 of their own internet marketing strategies. Also, they are constantly updating their strategies because internet marketing is changing periodically. Following are what I think fairly good internet marketing strategies for the year 2014.
#1. Marketable Products/Services
Having a product is not good enough. You need to have a product/service that is better than your competitor in a way. Try to come up with marketing lines that your product or service has edges on. Now, you might not have a product, but you can always join affiliate programs and promote other people’s products/services. Don’t waste time on junk products or services. Find a product/service that is really good and people really need.
#2. Newsletter Update
It might seem old for newsletter, but it is still being used by many big companies, and it is still proven one of the best way to keep your subscribers/customers updates with new products or services that are worth for them checking out. Of course, the important thing here is you need to have valuable and useful information, otherwise, people might just unsubscribe themselves from your list.
#3. Use Words that Sell
A good internet marketer always knows his/her niches very well, and understands what words that he/she needs to use in order increase the conversion rate. The most successful online marketers are passionate about their niches.
#4. Search Engine Optimization and Social Marketing Optimization
The most successful online marketers knows how important the search engine optimization is. They understand picking right keyword phrases for their websites can determine the potential of income that they can generate over time if those keyword phrases are being ranked on page 1 of the search results. Likewise, they are aware of the latest trends, and knows how social media can play a vital role in how to increase the conversion rate.
#5. PPC Campaign
The most successful online marketers not only uses pay per click, but they know how to effectively convert those clicks. Just like you and me, they need to spend time and do testings to determine what works and what not.
In summary, being a successful online marketer, you need to have a strong analytic skills; you need to analyze sets of data, and use those data to determine the customer behaviors from time to time. A successful online marketer needs to keep updated to the latest trends, and find niches that are a lot of people are searching for but few competitors.