If you want to start a business online, you need to have a website. Most people know that is one of the most basic requirement. And, if you want to start a website, choosing a good domain name is one of the most important steps. Having a good domain name, not only will it potentially be the brand or face of your online business, but it also can determine the success of your online venture. A lot of people do not want to admit this, but not many people know how to pick a good domain name.
Following are top 10 rules that can help you on how to pick a good domain name for your website:
1. 5 Top Keywords
When you first started with domain research, you can brainstorm 5 keywords that can best represent your online business. Write them down on a piece of paper, and when you pick the domain name, you can utilize those keywords to come up with some potential domain names. Do you know that if you have keyword in your domain name, it will benefit a lot for you when you are trying to SEO and ranking your site on Google or any other search engine with the particular keyword phrase.
2. Always use .com Extension if available
There are many domain extensions; they are .org, .edu, .info, .net, etc. But you should always pick .com domain if available, because more than 95 percent of people would type in .com if you told them your website name. Although in terms of SEO, it really doesn’t matter which extension you are using, it is still the best to choose .com domain.
3. Unique Domain Name
You should always choose unique domain name, doesn’t copy other popular domain names. By doing so, you might be risk of copyrighting their domain names. Also, if you copied their domain names, people might mistype the domain url, which is still not good for any online business.
4. Easy to Remember
When you are deciding which domain to go with, try to read it out loud, and make sure it is easy to read. Better yet, try to tell your friends your domain name, and then after few minutes, ask them if they still remember your domain name.
5. Avoid Hard to Type Domain Name
We are human, and we are always lazy in one way or another. You should always avoid any special character in your domain name, such as hyphen. There is nothing wrong with domain names that have hyphen, but most people are trained not to type those special characters, because it is hard and they have to look at keyboard and locate the hyphen. Also avoid numbers in domain names, most people are not good at memorizing numbers. 123 is good, but 48496546, who is going to remember that?
6. Long Tail Domain Name
Well, most online marketers tend to use long tail domain name, because they are trying to pick a domain name that include the keyword phrase, which can make it easier to rank on search engines. It is true that long tail keyword domain is easier to rank, but it is not good for people to remember and type the long tail domain name. Most long tail domain names are for SEO purpose, but you want to be successful online, then you need to make your domain short and easy to remember.
You need to think of visitors and potential customers when you are deciding which domain name you are going to register. However, at the same time, you need your domain name to be relevant to your core business. You do not want domain name is total unrelated. For example, you do not want your domain name to be sounded like weight loss whereas your core business is selling computers and other stuffs.