Twitter is one of the most popular social media platforms. Believe it or not, I used to think Twitter is a big wasting time for marketers, because everything on Twitter is moving ultra fast. You are just one of the millions fishes in the ocean; no one is going to notice your tweets.
Now, I realize the ultimate value on Twitter is engagement. Twitter is a very powerful way of getting brand exposure if you know how to engage the right targeted audience. Otherwise, it doesn’t matter how many Tweets or followers you have, you are just wasting your time there. Also make sure to measure your social media performance.
In this post, I will share the top 10 tweeting techniques that you can implement to improve your engagement.
1. Keep Tweets Between 120 Characters to 130 Characters
It used to be the best practice to keep tweets under 110 characters; after the introduction of the Quote Tweet, it is no longer necessary. However, it is still a good habit to keep characters between 120 to 130.
2. Right Time to Tweet
Tweets are moving fast on Twitter; if you want your tweets to be seen by your audience, tweet during their daytime hours. Also, Saturday and Sunday usually have higher engagement rate, because people are less busy during their weekends.
3. Be Visual
One picture is worth a thousand words. It is especially true on Twitter. Instead of typing a long tweet, try to mix with a picture/infographic. Most people online like to see pictures.
4. Be Bold and Proactive
People on Twitter need to be told what to do. Instead of tweeting out a message in hoping of getting retweets, why not ask for them. Of course, not in a desperately way, you can tweet in an opinion way, such as “Retweet if you think Twitter is the best… “.
5. Use Hashtags
Hashtags can double the engagement rate. However, you do not want to hashtag every word, because they will be extremely hard for users to read the actually message. Try to put Hashtags after the message and the web site link, and limited to 3 or 4 hashtags.
6. Include Links
Most of time, you simply can not convey the right message across with 140 characters. Therefore, by including a link to the actual article is the better way to go. In factor, some research show it actually increases engagement rate.
7. Use Call to Action Words
People are more likely to interact if they see some call to action words in the tweet.
8. Don’t Bombard Your Followers with Tweets
Unless you are popular on Twitter, do not bombard your followers with tweets every few minutes. Normally, 5 or 6 Tweets per day is the maximums you want to do.
9. Tease Your Followers
Sometimes it can be a very good tactic by not giving out too much information within the tweet; tease your followers so they can engage and click on the link to learn more.
10. Repeat Your Tweets
Twitter is a fast-paced social media platform. Very often, you followers will miss your tweets. So it is ok to repeat your tweets, but do not repeat too many times within one day.
11. Ask Right Questions
Go ahead, ask your followers some questions. A strange and interesting question can lure a lot of attention and engagement.
12. Use Numbers and Statistics
Numbers and statistics are more powerful than words, and they have better chances of being retweeted or favorited.
13. Identify Influencers Sharing Your Content
Pay attention to influencers who retweet your content; start a conversation with them; retweet/comment/favorite their tweets often.
14. Personalize Your Tweets, and Make Them Fun
Social media is support to be fun; most people do not want to read dry and professional tweets. Spice them up, be fun, and be creative.
15. Don’t be Afraid of Using Emoticons
Let’s face it, if you are a cute girl on Twitter or on any other social platforms, and if you spice your tweet with some cute emoticons, you can increase the engagement rate.
16. Utilize Twitter Analytics
You do not have to run a Twitter ads campaign in order to use Twitter analytics. As long as you have a Twitter account, you can utilize Twitter analytics to tweak and improve your tweets.