Google’s April 21 Mobile-Friendly Algorithm Update is right around the corner. Is your site mobile ready? There are many options out there that can make your site mobile friendly. However, responsive web design offers many advantages over other options. It provides great user experience, great for SEO, easy to maintain and update, and it is usually faster than having a separate mobile site. This is also why Google recommends responsive web design over other options. Check out this article on top 10 reasons why your website needs to be responsive.
But what exactly is responsive website design? View the infographic below to learn the key features of responsive web design.
Infographic courtesy of verveuk.eu
On top of that, you can learn more about the Google’s Mobile-Friendly Update via Moz’s article: 9 Things You Need to Know About Google’s Mobile-Friendly Update.
The article points out some interesting aspects of Google ranking. For example, will the such update affect desktop rankings if your site is not mobile friendly? Although Zineb from Google said no. I personally think it will, because they need to be consistent unless Google comes up with algorithm that distinguish mobile rankings from desktop rankings.
Ever since the increasing popularity of smartphone usages, it has become a matter of the time before Google implements such update. As we all can imagine, the update will be big. According to the article, this update will be bigger than Panda and Penguin. Therefore, for those websites that are not responsive, they will need to be redesigned and be responsive in order to compete with their competitors. It is not a matter of options anymore.
Now, to check if your websites are responsive, you can go to Mobile-Friendliness tool.
Basically, you enter your website page url and then click the Analyze button. Within a minute, the program will tell you if your site is responsive or no, and how to fix the issues.
Now, instead of checking page by page, if you have Webmaster Tools with Google, you can go to the account, click on Search Traffic -> Mobile Usability. Google added this new feature few months ago. In there, you will see all pages that are not responsive, and then fix them accordingly.