YouTube is 3rd most popular website in the world. Despite of its popularity and huge potential leads to companies, many business owners tend to shun away from it, because they are afraid of trying new marketing method. The world is changing; especially in this digital age, people’s shopping behavior is changing rapidly. Those who fail to adopt such changes are doomed to fail. In fact, video marketing has been slowly taking over all other marketing methods, such as content marketing. YouTube is the only one that you can huge benefits from social media marketing and search engine marketing, because people like YouTube and Google loves it as well.
Promoting your business on YouTube is cost effective. If your video is good, it will have a huge potential of going viral, which will generate tons of leads for you for free. Also, we all know that Google owns YouTube, so YouTube video will be ranked on Google search results better than all other video websites, such as Vimeo.
Following Are Some of Good Reasons Why You Should Promote Your Business on YouTube:
1. Wide Range of Audience
Numbers do count when it comes to marketing. According to some reports, YouTube has over 4 billion video views per day. Of course, targeted audiences are better. That is why Google Adword + YouTube becomes a very effective marketing tool. Google Adwords can narrow down numbers of audiences, so only display your ads to those who are interested in your certain product or service. The best part is Google doesn’t charge you if a user does not finish watching your ads on YouTube. Considering 4 billion video views per day, your targeted audiences can also reach a tremendous amount of reaches.
2. Highly Cost Effective
If you don’t want to make video or afraid of getting in front of camera, you can use Google Adwords to marketing your service of product. As I have mentioned above, marketing on YouTube is very cost effective. You only get charged if a users finishes watching your YouTube ads on the video or clicks on your ads. Considering a huge amount of potential leads, it is a great investment to reach out to those who are interested in your service or product.
3. Making a Video is Easy
Let’s face it, everyone can make videos. You might wonder why I said that. Well, there are basically at least two types of video. You can do actionable videos, which is get in front of camera and do recording, or you can do slide videos. If you are one of those who are shun away from video, the best bet would be doing a slide video. It is quite simple, you just take some pictures or slides, and upload to YouTube, and YouTube will convert them into a video. Of course, a slide video is not very attractive and effective, because people like to see actionable videos, not some boring slide videos. Making an actionable video is very affordable, you only need to spend like a couple of hundred bucks, and you can get an amazing video made. After that, you can simply upload it to YouTube, and SEO optimize title and description. Let YouTube does the rest to reach out potential audiences and leads for you.
4. Increasing Brand Awareness
Nowadays, everything is about brands. People are only going to buy services or products from you if your brand is good. No one is going to buy products or services, if such company has a lousy brand or reputation. Marketing on YouTube can dramatically increase your brand awareness, because of its wide range of audience.
5. Video Marketing is Queen if not King
Last but not the least, people like to watch video, more than reading boring articles. If in the digital world, content is the king, then video marketing is the queen. To be effectively marketing online, true marketers has strive into the video marketing in additional to content marketing.
Therefore, for any business to survive and thrive, one needs to understand people’s online behavior. If people like to watch video online, one needs to utilize a ways to fulfill such desires or behavior. As long as internet exist, video marketing will not go away. Mastering video marketing can only benefit you in a long run.